Betting on Sports Conference

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Betting on Racing

Getting an in-running horseracing product that works

The vast amount of data now available means that horseracing is now a viable in-play betting market - what could that mean for bookmakers and the sport?

Will Duff Gordon joins the conference panel to give his insight into how in-running data can be used to create new products for horseracing betting.

Stride Data: Get in the Kew | Sporting Life

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Will Duff Gordon, CEO of Total Performance Data, looks at the stride data of St Leger favourite Kew Gardens in the first of a fortnightly series.


Total Performance Data has a clear goal – to have a timing sensor on every horse in every race around the world. Ambitious? Of course it is, but we are at least on the way to this with 12 racecourses set up in the UK, US and Canada and we do over 1,000 racedays a year, too. This number is rising fast. We’ve already timed and published data on 7,000 races and tracked over 50,000 runners.

Read more on Sporting Life

SBC: At The Races set to launch stride data from ARC racecourses

Stride data, comprising metrics around Stride Length and Frequency, from Arena Racing Company (ARC) racecourses is now available on At The Races‘ website, in a development that has been dubbed “ground breaking.”

This marks the first time that stride information has been published on this scale, with it stated that data is being collected for every runner, by every furlong in all races run on ARC all-weather tracks.

TPD Strides - live stride data for horseracing

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Petite Jack has a longer stride length than Toast of New York!

TPD Strides offers low latency, live stride data for the first time in the UK - and probably the world.

Stride data is calculated and transmitted live from every runner tracked by TPD. At The Races will be displaying this data, in addition to TPD's sectional and split times, in the coming weeks.

Offered as part of the Race Pace System, TPD Strides is a significant technical breakthrough after significant R&D.

Here is an example, taken from Race 4 at Lingfield Park on Wednesday, won by Toast of New York. Our data shows that Petite Jack, who came second, has a longer stride length than the winner.

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The TPD team continues to work towards creating further innovative products that are changing the way racing is enjoyed and bet upon.

Media Release: At The Races Launch on screen Sectional Timing

TPD race pace data powers speed and split times

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  • Sectional timing and in-race data now available on screen for the first time
  • Roll out of on screen data on At The Races has commenced for races from Wolverhampton with ARC's other all-weather racecourses to follow during Season 5 of the All-Weather Championships
  • For over a year all sectional timing and in-race data from every All-Weather Championship race on ARC's four all-weather racecourses has been available on

This week Wolverhampton Racecourse’s fixtures became the first in British Racing to have sectional timing and in-race data shown on screen by At The Races.

Viewers of At The Races are now able to see, in real time, a wealth of new information on the screen which includes:

  • The speed of the leading horse;
  • The time taken by the leading horse to complete each furlong; and
  • The total time taken for the race to be run.

 At The Races will now show on screen data for every race from Wolverhampton Racecourse as part of the channel’s coverage of season 5 of the All-Weather Championships. On screen data for races at ARC’s three other all-weather racecourses - Lingfield Park, Newcastle Racecourse and Southwell Racecourse - will follow shortly.

For the last three years Arena Racing Company (“ARC”), At The Races and Total Performance Data (“TPD”) have been working together to develop this exciting field which has huge potential for British Racing.  Sectional Timing and in-race data gives new ways of analysing the sporting action and can highlight fascinating stories by shining a light on the way a race was run, rather than just the result. It also provides the opportunity for the racing industry to develop its relationship with bookmakers by creating information that can feed into existing and new in running betting markets.

Since October 2016, At The Races, via has been providing detailed statistics on race pace, mid race positioning, energy distribution, and sectional splits. After each race a comprehensive dataset of in-race timing is available to help racing fans analyse the performance of each horse.  All information is available here: with a full guide on what the data means here:

At The Races’ Executive Producer, Rob Dakin, said: “This is an exciting step forward giving fans of the sport new information and insight about racing in a manner which is easy way to appreciate and understand. The team at TPD are using the latest satellite technology to produce robust data which our team can now share with our viewers on our TV channel and website. We look forward to developing this further in the months ahead as we cover more action from the All-Weather Championships.”

Total Performance Data’s CEO, Will Duff Gordon, said: “Our aim at TPD is to use data to bring horseracing firmly into the modern era by providing the added content and information which fans have come to expect from all sports.  This important development with At The Races gives us a new opportunity to showcase data to their viewers but is only the start of what can be achieved in the future. We are eager to bring on screen information to fans watching racing from ARC’s other all-weather racecourses, along with a range of other exciting initiatives. These include measuring horse stride lengths and frequency, as well as bringing sectional timing to jump racing.”

ARC’s Director of External Affairs, Susannah Gill, said, “We are really pleased to be in partnership with TPD and At The Races in order to help bring sectional timing to British Racing. It is requiring significant time and investment from all involved but we fully believe it will make an enormous contribution to the sport in the years ahead.”

TPD is the first company to develop a viable and reliable way to collect and distribute sectional timing and in-race data using only GPS.  The process is set out below:

  • Each horse must carry the speed sensing device in their number cloths. This currently weighs 100 grams and has been officially approved by the sport’s governing body since December 2015 with the rules of racing amended to include in the race conditions the requirement for all horses to carry the speed sensing device;
  • To facilitate this all number cloths across ARC racecourses were replaced in 2016 with new designs by TPD to ensure the timing device could be carried in the optimal position behind the saddle;
  • TPD’s Race Pace positional data streams live racing calculations using the latest GPS technology. During the race, real time positions are transmitted within fractions of a second, facilitating speed and split time calculations in real time;
  • Data travels from the horses back to the broadcaster in under 50 milliseconds; and
  • In addition, At The Races then covert the TPD data feed into a set of user-friendly graphics for display on