Our own Will Duff Gordon has been interviewed for Bill Barber's column in the Racing Post. Published yesterday, with the headline 'Innovation needed to enhance racing and halt relative decline', Will outlines the need for racing to embrace new data sources to help bookmakers drive additional betting revenue from racing; helping them to grow the market share for racing and compete against growing volumes of betting on football, online casino and the like.
The piece was published in print, and online for subscribers, but Bill has kindly given his permission for us to show you the article here.
Click to view:
Racing Post, 24 January 2017, Innovation needed to enhance racing and halt relative decline.