RCA Showcase & Award Nomination for TPD and Arena Racing Company

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The partnership between Total Performance Data, Arena Racing Company and At The Races has resulted in a nomination for the RCA Showcase & Awards for:

Digital and Social Media Excellence

TPD are delighted to have been the provider of race pace data to enable racecourse and broadcast partners to bring in-race betting to the UK market.

Bookmakers are now able to host exciting new betting markets on the back of data provided by TPD. This include[s] 'the fastest furlong run' and 'fastest MPH achieved' for the Sky Bet Summer Sprint Series at Royal Windsor on 21st August. The fastest horse came last!
If this data increased in-play betting by 10% it would be a £500 million opportunity for bookmakers which would be a massive ROI and help racing maintain its share of the betting market (Totally Gaming, July 2017)

You can find out more about the RCA Showcase & Awards 2017, and book your tickets here.

Bookmakers to embrace 'big data' to shift racing's betting landscape


Racing fans will soon be able to place bets with a bookmaker on their mobile phone as races are being run, thanks to advances in GPS technology and data transmission times which could change the betting landscape for casual and committed gamblers alike. Detailed information on sectional times within races, precisely how much ground each horse has covered, its stride length and pattern, and how quickly it clears an obstacle over jumps will also be more widely available, as racing starts to fully appreciate – and exploit – the wealth of data it generates.

Read more at The Guardian


After the off – Opportunities in live betting

SBC Events, Betting on Sports Conference
London Olympia, 13 September, 2pm

"Has horseracing missed an opportunity to engage new punters with live betting products? What obstacles are facing the sport in providing the best data to facilitate live betting?"

Billed as the "strongest ever speaker lineup" The SBC Betting on Sports Conference kicks off next week in London. CEO of Total Performance Data, Will Duff Gordon, will be on stage Day 1, 13 September, at 2pm. He joins a panel of expert speakers, discussing the opportunities and challenges facing gaming and racing and bringing our take on live racing data to the largest international sports betting conference in London.

See the full agenda here.


For The Races: Bringing Technology to Racing

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A sport that is almost entirely built upon opinion and judgement, Horse Racing has always been based upon interpretation more so than anything else. We judge a race by the eye, a pace by how we see it unfold and what we take forward from that is how we all form our own idea of future winners. It’s what makes the sport so fascinating and creates so much discussion, although anything but an exact science.

With new technology ever evolving, there has been a company by the name of Total Performance Data quietly going about their business of making all the unknown quantities of racing more readable, exact and available. TPD, who have had their tracking and timing technology working at all sixteen Arena Racing Company (ARC) venues, are making moves in bringing real-time data from the saddle cloths to give a bigger picture of whats going on during the races.

We caught up Will Duff Gordon, CEO of Total Performance Data, to give us a bit more of an insight into what they do, plans for the future and how those who study the cards at AtTheRaces.com may have been using some of their data unknowingly.

Read more at For The Races

Yogonet: TPD eyes Latin American expansion after successful deal with top Argentina racecourse

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Total Performance Data CEO talks about the impact of its GNSS/GPS technology on operators and shares plans for the company’s future in Latin America after securing an agreement with Hipódromo Argentino de Palermo in Buenos Aires, Argentina: “We are having many interesting discussions around how our technology can strengthen operator’s racing offering.”

Read more on Yogonet

Augmented Reality Racing - a UK first

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For the first time in British horseracing, TPD were offering a select few the chance to test live VR racing. With a custom headset images were streamed live to the on-course audience.

With a jockey's eye view of all the racing action, and brilliantly rendered images of the racecourse, viewers experience the race in 360 degree VR. Counting down to the finish line, and showing a top speed of up to 42 mph, the VR graphics can be streamed on and off course.