Bookmakers to embrace 'big data' to shift racing's betting landscape

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Racing fans will soon be able to place bets with a bookmaker on their mobile phone as races are being run, thanks to advances in GPS technology and data transmission times which could change the betting landscape for casual and committed gamblers alike. Detailed information on sectional times within races, precisely how much ground each horse has covered, its stride length and pattern, and how quickly it clears an obstacle over jumps will also be more widely available, as racing starts to fully appreciate – and exploit – the wealth of data it generates.

Read more at The Guardian