Will Duff Gordon, CEO

Will has been helping people to make sense of complex data since the year 2000. He is able to leverage his wealth of experience, earned in financial data giants, the world of horseracing and nimble startups, to combine the technological rigours of data capture with the aesthetics of delivering the data in an accessible way.
A keen racehorse owner, Will is bringing the world of horseracing to a wider audience through the use of engaging and insightful data, delivered via an elegant, simple interface. Customers can offer greater insights and better results to those at the heart of this great sport.
Will lives in London with his wife and their two children. He is a member of the Racehorse Owner’s Association.