Horse Racing is our Passion

With over 7 years of experience in GPS tracking and data provision, TPD are proud to be the global leaders in horse racing data

Clients & Partners

About TPD

TPD delivers pioneering horse racing products by combining real time positional and speed data with advanced data science and innovative design. With live horse racing data from over 100 tracks globally, TPD’s system is employed by racetracks around the world to produce broadcast graphics, live horse positions, speed and split time stats.

TPD’s in-race and post-race data – including live coordinates, sectional times, stride data and speed charts – are utilised by bettors and betting syndicates to inform live and pre-race trades across five continents.

Racing participants including trainers, owners and regulators benefit from TPD insights to aid decision making on race planning, sales and welfare.

The biggest Sportsbooks in the world partner with TPD to enhance their racing product offering via in-play betting odds, live visualisation and unique betting insights.

Racing broadcast media, streaming providers and form websites harness TPD’s rich datasets to enhance user experience and bring new insights to existing and new racing audiences alike.

About GMAX

Since the founding of Total Performance Data, the company have maintained an exclusive partnership with Gmax Technology Ltd, who provide products and services to monitor the performance and welfare of horses. Gmax use the latest sensors and wireless technologies to deliver insights into horse’s performance to maximise competitive advantage and welfare.

The Gmax Race System tracks all horses in a race and provides real-time data including speed, position, stride length, running order and timing. The lightweight low-cost GPS trackers are approved by racing regulators and designed for the rigours of racing. The system is portable and can be set-up and managed on race days by a single operator.

Data from the system is streamed at very low latency and used to power live TV graphics, in-field display boards, and novel mobile and internet animations of racing. It can also be accessed post-race to deliver new insights into horse performance and welfare.

The technology also enables new opportunities for interactive services, to improve the experience of organisers, competitors, owners and fans, and provide new channels for sponsorship and revenue.

As well as the trackers themselves, Gmax provide a full suite of accessories and services to allow the implementation of a complete solution. This includes the ‘Gmax Eye’, a wireless rechargeable optical timing system for precision timing, and the Gmax Graphics system, which renders the live tracking data into slick video visualisations to provide an out-of-the-box solution to broadcasters wishing to display the tracking data on live TV. The Gmax team can also assist in on site installation, and offers cost effective saddle cloth manufacture with pockets for the tracking system.

The Gmax Race system is the most widely deployed thoroughbred race tracking system, providing data used by regulators, broadcasters and racing professionals around the world. Our experience gained from tracking more than 500,000 horses over a seven year period means we are the market leaders for horse racing timing and data.

Board of directors

Josh has spent his entire career within the racing and betting industries. Josh has been a champion of equality, diversity and inclusion in the sport of racing and a continual instigator of growth initiatives. Josh founded and launched Rewards4Racing.com in January 2011, the award-winning rewards and loyalty programme in UK and Irish racing. Outside of his day-to-day business interests, Josh was appointed as one of the new presenters by Sky Sports when they launched the Sky Sports Racing channel in January 2019. He has ownership interests in three National Hunt horses and still rides out regularly for Grand National winning trainer, Oliver Sherwood and he also sponsors the Sherwood Yard through the Rewards4Racing brand.

The Team

  • Will Kendall – COO
  • George Deedes – Content Director
  • John McBroom – Commercial Director
  • Nigel Dove – Software & Web Apps Director
  • Vincent Souillat – Senior Commercial Executive
  • Jo Kelly – Senior HR Manager
  • George Swindells – Data Scientist
  • Ben Bangbala – Software Developer
  • Paul Brierley – Racecourse Operator
  • Viv Eggins – Racecourse Operator
  • Jon Chapman – Racecourse Operator
  • Seran Sherwood – Racecourse Operator
  • Ella Gillings – Content Operator
  • Kirsty Ray – Racecourse and Content Operator
  • Riccardo Riccio – Content Consultant

Join us

Want to work with TPD? Check out our Careers Page for any vacancies.