TPD delivers pioneering horse racing products by combining real time positional and speed data with advanced data science and innovative design. With live horse racing data from over 100 tracks globally, TPD’s system is employed by racetracks around the world to produce broadcast graphics, live horse positions, speed and split time stats.
TPD’s in-race and post-race data – including live coordinates, sectional times, stride data and speed charts – are utilised by bettors and betting syndicates to inform live and pre-race trades across five continents.
Racing participants including trainers, owners and regulators benefit from TPD insights to aid decision making on race planning, sales and welfare.
The biggest Sportsbooks in the world partner with TPD to enhance their racing product offering via in-play betting odds, live visualisation and unique betting insights.
Racing broadcast media, streaming providers and form websites harness TPD’s rich datasets to enhance user experience and bring new insights to existing and new racing audiences alike.
Since the founding of Total Performance Data, the company have maintained an exclusive partnership with Gmax Technology Ltd, who provide products and services to monitor the performance and welfare of horses. Gmax use the latest sensors and wireless technologies to deliver insights into horse’s performance to maximise competitive advantage and welfare.
The Gmax Race System tracks all horses in a race and provides real-time data including speed, position, stride length, running order and timing. The lightweight low-cost GPS trackers are approved by racing regulators and designed for the rigours of racing. The system is portable and can be set-up and managed on race days by a single operator.
Data from the system is streamed at very low latency and used to power live TV graphics, in-field display boards, and novel mobile and internet animations of racing. It can also be accessed post-race to deliver new insights into horse performance and welfare.
The technology also enables new opportunities for interactive services, to improve the experience of organisers, competitors, owners and fans, and provide new channels for sponsorship and revenue.
As well as the trackers themselves, Gmax provide a full suite of accessories and services to allow the implementation of a complete solution. This includes the ‘Gmax Eye’, a wireless rechargeable optical timing system for precision timing, and the Gmax Graphics system, which renders the live tracking data into slick video visualisations to provide an out-of-the-box solution to broadcasters wishing to display the tracking data on live TV. The Gmax team can also assist in on site installation, and offers cost effective saddle cloth manufacture with pockets for the tracking system.
The Gmax Race system is the most widely deployed thoroughbred race tracking system, providing data used by regulators, broadcasters and racing professionals around the world. Our experience gained from tracking more than 500,000 horses over a seven year period means we are the market leaders for horse racing timing and data.
CEO
Chairman
Director
Will has been helping people to make sense of complex data since the year 2000. He is able to leverage his wealth of experience, earned in financial data giants, the world of horseracing and nimble startups, to combine the technological rigours of data capture with the aesthetics of delivering the data in an accessible way.
A keen racehorse owner, Will is bringing the world of horseracing to a wider audience through the use of engaging and insightful data, delivered via an elegant, simple interface. Customers can offer greater insights and better results to those at the heart of this great sport.
Will lives in London with his wife and their two children. He is a member of the Racehorse Owner’s Association.
Eamonn is the Chairman and co-founder of Total Performance Data and has extensive experience across racing and technology.
He was a British Horseracing Authority (BHA) board member from 2014-2017 and Chairman of Thoroughbred Owner and Breeder magazine 2010-2014.
After launching the world’s first commercial Internet service when based in the US in the early ‘90s, Eamonn returned to the UK to set up Online Magic, which would become Europe’s leading web development company, building websites for Manchester United, Sporting Index, Channel 4, British Airways. After Online Magic was bought by agency.com Eamonn was part of the 5-person team that took the company public on NASDAQ in 1999 at a market cap of over $2 billion.
Eamonn was publisher of the book Supercomputing Review and later went on to launch an award-winning magazine of the same name.