Total Performance Data are delighted to announce that sectional timing data for horseracing is now live on At The Races.com.
Working with Arena Racing Company, data from ARC’s four all-weather racecourses – Lingfield Park, Newcastle, Southwell and Wolverhampton will be available on AtTheRaces.com where horseracing fans can delve into exclusive sectional timing tools.
Sectional Timing offers in-race speed information per runner. With fascinating stories unfolding way before horses reach the finish line, the data shines a light on the way the race was run, rather than just the result.
At The Races, via www.attheraces.com/sectionalsinfo is providing detailed statistics for the All-Weather Championships on race pace, mid race positioning, energy distribution, and sectional splits. After each race a comprehensive dataset of in-race timing will be made available to help racing fans analyse the performance of each horse.
The data feed is available to subscribers and can be streamed live in race within fractions of a second.
Total Performance Data founder, Will Duff Gordon said, “We are delighted to publish data on At The Races. With the surge in popularity of online betting, the ability to quickly and easily see well presented form data has become increasingly important to today’s betting consumer. Our aim is to bring horseracing firmly into the 21st century by providing the added content consumers have come to expect from sport. This is only the start of what we hope can be achieved in the coming months and years given technology is improving all the time.”
ARC Director of External Affairs, Susannah Gill, said, “As a racecourse group, we are constantly striving for innovative solutions to widen the appeal of the sport. TPD’s unique and collaborative approach opens up new insights for racing fans, horsemen, betting operators and their customers. We are really pleased to be leading the way on making this information as accessible as possible via our media partners At The Races.”
At The Races’ Director of New Media and Innovation Matthew Taylor said: “Our objective was to make the Sectional Timing data as accessible and enlightening as possible for our audience and it is something we’ll continue to develop into the future. By embedding the Sectional Timing information within our Form Database, racing fans can see at a glance how horses performed within the wider context of how the race was run and then watch the replay as well – no other website offers this level of detail for All-Weather Racing. We will also be discussing and showcasing it on the TV channel to help illustrate how it can be used to give a new and exciting angle to racing.”