BetMakers Partners with Total Performance Data to Distribute In-Run Racing Odds Globally
June 11th, 2025 — BetMakers Technology Group is pleased to announce a new partnership with Total Performance Data (TPD), delivering dynamic, in-the-run horse racing odds to operators via BetMakers’ industry-leading technology platforms.
Under the agreement, BetMakers will distribute TPD’s real-time odds across its extensive network of clients. The service includes in-run coverage of premier UK and US racetracks, as well as Victorian metropolitan racing in Australia. TPD’s data will be available via BetMakers’ Core API and managed trading services.
This partnership enhances the racing experience for punters by extending engagement well beyond the start of the race, offering an immersive and data-rich betting product.
Joey Carroll, Director of Business Development and Partnerships at BetMakers, commented:
“Adding more quality racing product such as this partnership with TPD to the BetMakers network is a win for the industry and our global customer base. We’re proud to deliver new, engaging ways for customers to interact with racing — and this collaboration enables our partners to offer a cutting-edge in-run product that meets the evolving expectations of today’s punters.”
Will Duff Gordon, CEO at Total Performance Data, added:
“We’re delighted to be working with BetMakers to bring our in-running odds to a wider audience. TPD’s mission is to make racing more engaging through live data, and this collaboration enables operators around the world to offer a faster, more interactive betting experience that mirrors what today’s sports fans expect.”
About BetMakers
BetMakers Technology Group (ASX: BET) is a leading global provider of B2B wagering technology and services, supporting licensed betting operators in 30+ countries. Our advanced platforms, fixed odds and pari-mutuel wagering solutions, data services, and betting content empower rightsholders and racetracks to unlock new revenue streams while enhancing the betting experience.
Headquartered in Melbourne, Australia, with offices across Australia, the UK, Ireland, the USA, and Asia, BetMakers is at the forefront of innovation in racing and betting technology.
For more information about BetMakers, please visit www.betmakers.com
BetMakers media and investor: investors@betmakers.com
About Total Performance Data (TPD)
Total Performance Data is the world’s leading supplier of live horse racing data, providing in-race tracking, timing, and performance metrics to racecourses, sportsbooks, and media partners. TPD operates in over a dozen countries across more than 100 tracks, delivering data-driven insights that power In-Running betting, broadcast graphics, and analytics tools for owners, trainers, and punters alike with over 2 million performances in their database.