Ladbrokes and coral launch racing victoria in-running odds
Key points:
– Ladbrokes and Coral have released in-running odds on races held at Racing Victoria racecourses
– The odds come via a partnership with Total Performance Data
– This marks the first time in-running odds have been available from these tracks
Ladbrokes and Coral have launched in-running odds on races held at Racing Victoria racecourses, including Flemington, Caulfield and The Valley. Bettors will gain access to a range of odds, aiming to provide a more immersive experience for players.
The odds, created by Total Performance Data (TPD), use TPD’s AI-driven proprietary pricing technology. At Racing Victoria racecourses specifically, this data is provided by tripleSdata, with TPD creating the live market odds.
TPD already offers in-running odds for horseracing events in the UK, US and Canada, with this latest launch expanding this portfolio.
On the launch, Entain Sportsbook Director Jamie Crossfield said: “Having successfully launched the in-running service on UK and US racing, we have seen first-hand how popular it is with our customers, so we are delighted to be able to extend the service to include the quality racing staged at the Racing Victoria tracks. We look forward to working with TPD and RV on this exciting development.”
Racing Victoria CTO James Macfarlane added: “At Racing Victoria, we are always looking for ways to enhance the racing experience for punters. Enhancing the in-running betting product across our premier tracks marks a significant step forward in delivering real-time engagement and dynamic wagering opportunities.
Good to know: Entain, parent company of Ladbrokes and Coral, partnered with TPD in June
“Partnering with Total Performance Data and Entain allows us to leverage our investment in real time tracking and positioning data, ensuring our races continue to set the standard for innovation and excitement in Australian racing.”
Total Performance Data CEO Will Duff Gordon concluded: “By combining tripleSdata’s live GPS tracking with TPD’s AI-powered models, we’ve brought to life a thrilling new way to engage with Australian racing – delivering dynamic odds for every runner throughout the race. We’re proud to partner with Racing Victoria and Entain to help evolve the in-running betting experience.”