Total Performance Data (TPD), has partnered with Sports Information Services (SIS) to deliver In-Running odds across a growing number of international racecourses.
This paves the way for TPD’s existing roster of bookmaker clients – Boylesports, Bet Victor, Entain, Sky Bet and William Hill – to offer customers In-Running betting across a raft of new racing markets.
This partnership enables the rollout of In-Running pricing at key international venues initially including Racing Victoria’s tracks in Australia (such as Flemington and Caulfield), Germany, and South Africa with many others coming online in the future. It adds to TPD’s existing In-Running coverage on UK, US, and Canadian racing, creating comprehensive global coverage of In-Running horse racing odds.
By combining high-speed GPS tracking data and TPD’s AI powered models, TPD’s in-running feed delivers live prices for every horse, every second of the race. The expanded product will increase betting turnover for racecourses, enhance the racing product for bookmakers, and unlock new betting formats and engagement opportunities for racing fans.
John McBroom, Commercial Director, at TPD, said:
“This deal is a major step forward in our mission to deliver truly automated In-Running betting as a standard offering across global racing. It expands on our existing success on racing in the UK, US, and Canada and brings our data-driven pricing to some of the world’s most respected international venues. We’re proud to partner with SIS to bring this to market, benefiting tracks, operators, and punters alike.”
Conall McSorley, Head of Racing at SIS, said:
“We’re excited to partner with TPD to assist in bring dynamic, data-driven In-Running odds to an increased number of the most renowned international racing markets. This collaboration allows us to further enhance our comprehensive live racing betting experience, offering greater value to operators and a more immersive product for racing fans worldwide. By integrating cutting-edge technology within our global racing portfolio, we’re proud to be at the forefront of innovation in racing betting.”
For more information, contact info@totalperformancedata.com
About Total Performance Data (TPD)
Total Performance Data is the world’s leading supplier of live horse racing data, providing in-race tracking, timing, and performance metrics to racecourses, sportsbooks, and media partners. TPD operates in over a dozen countries across more than 100 tracks, delivering data-driven insights that power In-Running betting, broadcast graphics, and analytics tools for owners, trainers, and punters alike with over 2m performances in their database.
About SIS (Sports Information Services)
SIS (Sports Information Services) has been at the forefront of live pictures and data delivery to the global betting industry for over 35 years. SIS has a rich heritage in creating and distributing betting events for horse and greyhound racing, as well as esports and live numbers draws.
SIS is the leading supplier of high-quality 24/7 live betting content and services, delivering a range of round-the-clock services to over 400 retail and online customers in more than 50 countries, 365 days a year. To complement the offering of over 60,000 annual horse and greyhound racing events, SIS provides a flexible SIS Trading Services solution.
In addition to racing, SIS offers over 200,000, round-the-clock esports events through our market-leading Competitive Gaming product, with eSoccer and eBasketball content underpinned with the highest integrity (ESIC Gold Standards) and provides over 330,000 Live Numbers draws annually.
For more information about SIS, please visit www.sis.tv